Retail Event
Worked with design team to create event signage, digital(ux/ui) and print collateral.
Royal Canin is a global pet food brand with a unique product offering that consumers have a high interest level in, but a low awareness of. In order to take ownership of the breed-specic pet nutrition segment of pet food, we developed an in-store strategy consisting of Breed Events at pet specialty retailers to demonstrate the benets of Royal Canin to pet parents. The pre-event tactics included in store POS, microsite, email and social media to drive awareness; and event tactics included POS materials, product demonstrations, educational materials, giveaways and a charitable tie-in to draw shoppers in. The events were a way to engage with the shopper at the point of decision while setting the brand apart from its competitors in a crowded retail environment.
The retail event also coincided with a microsite launch on Petsmart.com
Created a guide for high school students that gave them a 'pathway' for their future. Each page centered around a particular career and needed a custom icon and tailored regimen.
Worked remotely with a team to rebrand and produce a line of pet food packaging. Other collateral included a shipper and brochure.
Retail Campaign
Designed in-store materials and signage. Inspired by the tradition and heritage of coffee. Utilized brand assets to create stunning retail material.
Retail Activation
Worked with design team to in-store signage and collateral.
Beech-Nut baby food went through a major brand refresh in order to appeal to the modern day mother who is passionate about healthy nutrition, and wants to provide their baby with food containing real, natural ingredients. In order to demonstrate the point of differentiation of the new brand positioning, we executed an in-store activation campaign centered on the product uniqueness of real ingredient, homemade-inspired food for your baby. Attention-grabbing elements such as oor talkers and shelf talkers drew in our target mom shopper, while FSI’s, coupons and in-store demonstrations drove product trial. The bold campaign was executed in a way that was consistent throughout all touch points
Retail Campaign
Designed in-store displays, signage and collateral for A1 marketing campaign.
Drives home the idea that putting steak sauce on meat—any kind of meat—is a personal choice.
Retail Campaign
Developed retail campaign around HALLS’ first ever product push during 2011-2012 Allergy seasons.
Photography by: Lisa Predko
Designed infographics for internal marketing at Tungsten74.
Collaborated on/Designed a line of Chicago Cubs themed t-shirts for the 2016 playoff push.
Retail Space
Worked with design team to in-store signage and collateral.
NBC Universal’s global phenomenon “The Biggest Loser,” has grown to become a standalone health and lifestyle brand by developing tools and products inspired by the show and approved by its doctors and experts. In order to maximize consumer product opportunities, NBC Universal needed to develop merchandising and cross-merchandising concepts their sales force could use to sell in incremental products and opportunities to existing and new retailers.
Branding
Helped develop logo, lookbook and apparel for lifestyle clothing line based out of L.A.
Promotion
Worked with design team to concept promotional ideas for new product line.
'Punchies Punch Up The Volume' promotion would reward sweet seeking shoppers through music-themed prizes with purchase or participation in the secondary social media contest. Game pieces inside packs randomly rewarded high value prizes like four tickets to a concert of their choice, Guitar Center gift certicates and more! A social media contest overlay invited Sour Punch fans to express their passion for Punchies by creating 12-second Punchie-themed music videos on Instagram. Video entries live on a contest microsite would be shared and voted on by Sour Punch’s social community. Popular entries are to be cross-promoted on Sour Punch’s social network to help increase awareness of the new candy and extend the value of the promotion.
Packaging Refresh
Authority is a private label brand of advanced nutrition, high quality cat and dog food sold exclusively at PetSmart. To optimize its appeal, stand out on shelf, and win over national brand shoppers, Authority was in need of a packaging refresh. The new packaging concepts needed to improve communication hierarchy and add a level of vibrancy to stand out on shelf.
Event
For the Oreo centennial, I collaborated with a team at Draftfcb and partnered with several agencies to coordinate efforts on Kraft's largest global marketing initiative to date. This encompassed 100 flash mobs, supporting materials, in-store promotions, displays, point of sale, and much, much more.
Branding/Identity
Logo and Collateral Design for Chicago Based Gelato Company.
Retail Campaign
This retail campaign dramatizes the amount of pizza toppings in a unique, fun ways that engage the shopper.
Event
The mission of the Elder Tree is to transfer knowledge to youth, to create and inspire the next generation of music and cultural pioneers through direct contact with educators and mixed multimedia artists in an experiential learning environment.
Responsible for creating all marketing and promotional material including stage design, banners, flyers and osters.
Flyer Design
Created for Chicago based DJ event.
Podcast Album Design
Design of iTunes Digital Album Cover for Chicago Based Artist.
This is a very simplistic, minimalist design. But don't be fooled-there is more to naked eye. The Large 'V' and the triangle work together to create a 'hidden' second inverted 'V'. I've used vinyl inspired images for the inner mask.
Album Design
Record Design for Chicago based artist.
Magnet Design
WINNER!
Branding/Identit
Branding and Identity for an upscale bar in Chicago.
T-Shirt Design
Designed and Screen printed t-shirts Inspired by the Bulls and soon-to-be MVP Derick Rose. Sold outside of United Center.
Brand Exploration
Part of team who helped develop building architecture/design concepts for static, popup, mobile and modular Oreo retail stores
Renderings By: RKTL
Branding/Identity
Peoria Based Sports Bar
Vector Illustration
Flyer Design
Chicago Based Group.
Retail Campaign
Strong, graphically driven retail campaign for Halls Defense.
Tasked in creating print ad and display.
Branding/Desig
Chicago based musician.
Branding
Developed team logos and league icons for Chicago based rugby association.
Branding/Identit
Typographic Exploration
Retail Campaig
Sometimes, a headline grabs your attention so well that you're compelled to create graphics that do the same.
Responsible for developing print ad.
Promo Material
For the Double Stuf Racing League, I worked with fathead to create some sports-themed merchandise to support the TV spots, which featured the Mannings and the Williams facing off.
Branding/ Identity
A logo design for the fellow human-being.
